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Unique white gold Rolex Daytona "The Unicorn"

Phillips Daytona Ultimatum Auction

The Daytona Ultimatum sale at Phillips had been hotly anticipated since it was announced back in December, with the British auction house seemingly keen to capitalise on the current popularity that is enveloping the vintage Rolex Daytona market.

The Daytona Ultimatum was hosted at the La Réserve hotel, Geneva on Saturday, 12th May, and it is fair to say that the sale was a resounding success. All of the 32 lots offered were sold, and the sale brought in an amazing overall total of £16.4 million.

The highlight of the auction was undoubtedly the unique white gold ref 6265 Daytona that occupied lot number 8. Referred to as “The Unicorn” by Phillips, this watch is now the second most expensive Rolex to ever be sold publicly. The first most expensive is still the Paul Newman Daytona that was sold for £11.85 million in October, and we suspect it may remain at the top of the pile for quite some time.

Unique white gold Rolex Daytona "The Unicorn"
Unique white gold Rolex Daytona, “The Unicorn”.

“The Unicorn”, meanwhile, was one of six watches at the Daytona Ultimatum with a pre-auction estimate that exceeded £750,000, and that was met numerous times over with an impressive final selling price of £4.4 million.

When you look at the prices that vintage Rolex Daytonas are now fetching, it is hard to believe that none of these watches sold for over £1 million until 2014. It will certainly be interesting to see where the market goes from here, as the perfect blend of rarity and demand still exists for special Rolex Daytonas in good condition.

“The Unicorn” Daytona was listed as a “historically important and exceedingly attractive white gold chronograph wristwatch with black dial and bark finished bracelet, the only one known of its kind” on the Phillips website.

It is also right and important to mention that the seller of the white gold Daytona, John Goldberger, generously donated the watch to be auctioned, and all proceeds will be going to the Children Action charity.

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